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Overseas Business Expansion of Hamana Works Co., Ltd.
The CEO of Hamana Works, Hajime Tamura, discussed the company’s overseas business expansion strategy. Tamura highlighted that relying on a single country is highly risky, as seen after the Lehman crisis. He aims for the company to become multinational by tapping into local markets in various countries, although exporting from Japan is currently challenging.
Hamana Works chose Indonesia as its overseas base due to its pro-Japanese stance and large market potential, with a population of around 270 million and the majority of cars being Japanese-made. Currently, Hamana Works Indonesia operates in Tegal, Central Java, with a production capacity of 60 units per year and around 80 employees. The company focuses on improving quality and production, while also aiming to export products from Indonesia to other countries, including the Philippines.
The company’s long-term goal is to expand its market presence and strengthen its operations abroad. Hamana Works is committed to continually enhancing its performance and maintaining strong relationships with customers across different countries.
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